Social Media Policy and Risks
The use of social media has drastically altered how business is conducted. In the operations management industry, social media has changed how employees are trained. Additionally, social media has changed how communication is conducted between employees. Specifically, Facebook and links sent on twitter are now utilized to train employees and even managers in the operations management industry. This approach is effective as it does not require the company to send out large training books. The use of social media also allows employees to hold discussions and communicate with executives. For example, Facebook discussions are routinely utilized to address issues or transmit information to managers. In the past, an executive may have had to visit a store, make notes, and take months to formulate new guidelines. However, the use of social media allows changes and enhancements to be sent out to employees within days. The operations management industry also utilizes social media to obtain feedback regarding new processes or services that are implemented. Typically, Facebook is used by employees and managers to send recommendations and comments to executives. This information is then incorporated into the development of processes in order to improve the company.
Several companies and individuals have blogs, Facebook, twitter, etc. In order to successfully operate social media accounts, there are best practices that should be followed. According to Jason Rich, a contributor for the Entrepreneur Press, the six strategies for a successful blog are (Rich, 2014):
- Clearly define audience and ensure to market to the audience
- The content and topic of the blog should be unique and dynamic
- Content on the blog should be updated frequently
- Interactive discussions should be incorporated into the blog
- Promotion should consist of various marketing strategies
- The design of the blog should be professional, organized, and attractive
References
Rich, J. (2014). 6 Strategies for Launching a Successful Blog. Entrepreneur Press. Retrieved October 31, 2014, from http://www.entrepreneur.com/article/232478